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通过主客观两方面的分析,提出中国自主品牌汽车设计的新古典主义方向,并从产业竞争、品牌发展、设计方法、文化积淀、生产与研发成本等方面进行论述,提出现阶段中国进行复古设计的机会和发展方向。同时以世界竞争为背景论述了中国汽车产业寻求发展过程中选择新古典主义设计的机会与可能性。
Through the analysis of both subjective and objective aspects, this paper proposes the neoclassical direction of China’s own-brand automobile design and discusses from the aspects of industrial competition, brand development, design method, cultural accumulation, production and R & D costs and so on. Opportunity and direction of development. At the same time, it also discusses the opportunity and possibility of choosing neoclassical design in the process of seeking development of Chinese automobile industry against the background of world competition.