面对改革开放的格局、市场经济的竞争，医药市场出现了很多新情况，遇到了很多新问题，带来了很多新的挑战。零售药店与批发市场发生了根本性的变化，原来批发是医药企业的效益重点，零售则是医药企业的配套效益；而现在零售是医药企业的“重头戏”，不少医药商业企业零售效益 In the face of the pattern of reform and opening up and the competition in the market economy, many new situations have emerged in the pharmaceutical market, many new problems have been encountered and many new challenges have come up. Retail pharmacies and wholesale markets have undergone fundamental changes, the original wholesale is the focus of the effectiveness of pharmaceutical companies, retail is the matching benefits of pharmaceutical companies; and now retail is the “highlight” of the pharmaceutical companies, many pharmaceutical retail profits of commercial enterprises