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分析了“十一五”期间黔西南州电量供需形势,利用弹性系数法和线性回归法分别预测了“十二五”期间黔西南州电量供需形势,根据重点产业和行业的用电特性,结合兴义供电局需求侧管理现状,利用SWOT分析方法,提出了基于需求侧管理、与区域产业发展相适应的电力营销目标,即分产业目标和分阶段目标的电力营销管理模式。为国内三线城市的供电企业在新经济形势下预测电量供需形势、构建合理的电力营销目标和开展用户需求侧管理工作提供了实践经验。
The power supply and demand situation in Qianxinan Prefecture during the “11th Five-Year Plan” period is analyzed. The supply and demand situation of Qianxinan Prefecture during the “Twelfth Five-Year Plan” period is predicted respectively by the elastic coefficient method and the linear regression method. According to the key industries and industries Based on the demand side management status of Xingyi Power Supply Bureau, this paper proposes a power marketing management model based on demand side management and corresponding to the development of regional industries, namely, the power marketing management model divided into industrial goals and phased goals. It provides practical experience for the power supply enterprises in the third-tier cities in China to forecast the power supply and demand situation, build a reasonable power marketing target and carry out the user-side management under the new economic situation.