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格局:新形势决定新思路20世纪80年代,以珠江模式为代表,广播走出了一条大板块直播节目之路;90年代,伴随着汽车社会的到来,以交通广播崛起为代表,广播又走出了一条品牌强台、经营频道之路。进入21世纪的今天,传统广播已经不能仅仅依靠节目精品化和频道品牌化应对竞争了。
Pattern: The New Situation Determines New Thinking In the 1980s, with the Pearl River model as the representative, the broadcasting broke the road of a big block live program. In the 1990s, with the advent of the automobile society and the rise of the traffic radio, the broadcasting went out A strong brand, channel management channel. Enter the 21st century, traditional broadcasting can no longer rely solely on program quality and channel branding to deal with competition.