宣传是自学考试工作的重要组成部分,是拓展自学考试教育、咨询、服务功能的一个重要方面。网络环境的巨大变化为自考宣传工作带来了新的机遇和挑战,自考宣传工作必须积极应对和充分认识这种变化、遵循若干原则,宣传工作才能有序有效。本文探讨了目前高等教育自学考试宣传的重要性及应遵循的基本原则,对网络环境下自学考试进一步发展的对策进行了深入的剖析。 Publicity is an important part of self-study examinations, and is an important aspect of expanding self-study examinations in education, counseling and service functions. The tremendous changes in the network environment have brought new opportunities and challenges for self-study publicity work. Self-study publicity work must actively respond to and fully understand such changes. Adhering to certain principles, publicity work can be conducted in an orderly and effective manner. This article explores the importance of self-taught examination of higher education and the basic principles that should be followed, and analyzes the countermeasures for the further development of self-taught examination under the network environment.