目前传统期刊的发行和广告下滑现状令人担忧,互联网新时代的环境对于传统媒体的综合素质要求越来越高,传统期刊应以“精耕纸媒、力拓数媒、融合发展、多元发展”的发展战略迎接挑战,立足自己的核心优势,充分利用自己特有资源和渠道,主动顺应新媒体发展趋势,积极转变思路,加快机制体制改革,鼓励创新创业,既要确保和提升原有核心能力,又要努力培育新的核心能力,使传统期刊企业重新焕发活力和生机,重回主流强势媒体地位。 At present, the current status of the issue and advertisement of traditional periodicals is worrying. The environment in the new era of the Internet requires increasingly higher overall quality of traditional media. Traditional periodicals should be based on the principle of “intensive media, digital media, integration and development, and diversified development ”Development strategy to meet the challenges, based on their own core strengths, make full use of their own unique resources and channels, take the initiative to adapt to the new media trends, and actively change their thinking, speed up institutional reform, encourage innovation and entrepreneurship, it is necessary to ensure and enhance the original core Ability, but also strive to nurture new core competencies, traditional journals to rekindle the vitality and vitality, return to the mainstream of a strong media position.