我想完全不需要强调“有故事的品牌才是最强势的品牌”、“最好的品牌传播就是讲故事”之类的论调,因为这些都是业界常识。我们应该关心的,其实应该是“如何才能讲好一个故事”。所以我们应该关注电影。电影称其为电影,需要人们在情感和审美层面的“深度浸入”。作为一种“时间艺术”的型态,电影将其欣赏者关在黑屋子里一两个小时之久,让他们 I think there is absolutely no need to emphasize that “there is a story of the brand is the most powerful brand ”, “best brand communication is to tell the story ” argument, because these are common sense in the industry. We should be concerned about, in fact, should be “how to say a good story ”. So we should pay attention to the movie. Movies call it a movie and require people to “deeply immerse themselves” in emotional and aesthetic aspects. As a form of “time art,” the movie closes its viewer in the dark room for an hour or two, leaving them