如果现在国内品牌还未觉醒和行动——借北京举办奥运会的契机,大力进行品牌营销,开发品牌深层次的文化、个性特征,并把这些品牌推向世界,从而形成自己的世界知名品牌,那么未来市场上,国内品牌在与国际品牌的角逐中,市场份额不断下降直至体育企业数量的急剧减少,这绝不是危言耸听! If domestic brands have not yet awakened and actions - by the Beijing Olympic Games held the opportunity to vigorously brand marketing, develop brand-depth cultural and personality characteristics, and these brands into the world, thus forming their own world-renowned brands, then In the future, the market share of domestic brands in competition with international brands will continue to drop until the number of sports enterprises drops sharply, which is by no means alarmist.