老字号历来与牌匾有着天然的不解之缘。匾额是商家的门脸儿,故商号店铺多请名人、书法家题写牌匾。兴许是老字号提升了牌匾书写者的名气,或是牌匾抬高了老字号的身价。总之,悠久深厚的牌匾文化,促进了京城商业的繁荣 The old name has always had a natural plaque with the indissoluble bound. The plaque is the merchant’s face, so more celebrities shop business, calligraphers inscribed plaque. Perhaps the old name has raised the reputation of the plaque writer, or plaque raised the old name of the worth. In short, a long and profound plaque culture, promote the prosperity of the capital business