IT技术的日新月异,不仅让网络在深度与广度上更加迅速地将社会、企业、消费者链接在一起,而且也大大地推进了网络营销的发展,使得其从一个概念性的营销工具,真正变成为一种提升企业竞争力的模式。从来没有像今天这样,网络营销如此深刻地融入汽车行业的运营模式之中,汽车营销的 With the ever-changing IT technology, not only the network in the depth and breadth of the more rapid social, business, consumers linked together, but also greatly promoted the development of network marketing, making it from a conceptual marketing tools, truly change Become a model to enhance the competitiveness of enterprises. Never like today, online marketing is so deeply integrated into the operating model of the automotive industry, automotive marketing