现在媒体的种类数量越来越多,某单一线上媒体的关注度越来越低,中央台包打中国市场的日子早已一去不复返了。出于传播环境的变化,许多厂家开始把市场动作的重心由天空转向地面,由品牌的空中形象宣传转向地面的品牌关系建立,更多侧重针对渠道推动及促进消费者购买行为的线下市场推广活动。表1 常见线下活动类型一览表 Now that the number of types of media is getting larger and larger, and the attention of a single online media is getting lower and lower, the time for CCTV to play the Chinese market has gone forever. Due to changes in the communication environment, many manufacturers began to shift the focus of market action from the sky to the ground, from the brand's aerial image promotion to the establishment of brand relations on the ground, and more focused on offline marketing aimed at channel promotion and consumer buying activity. Table 1 list of common types of offline activities