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近年来,随着我国经济和社会的发展,用人单位对营销人员的能力提出了更高的要求。为适应这一变化,培养更加适合企业需求的中级营销人才,人力资源和社会保障部教材办公室组织了一批教学经验丰富、实践能力强的教师与行业、企业的专家,在充分调研的基础上,对现有市场营销专业教材进行了修订和补充。教材特点:突出教材的实用性,完全按照营销员、营业员(中级)国家职业技能标准的相关要求,调整结构和内容。本着“学以致用”的原则,设置技能训练环节,突出对学生实际操作能力的培养。
In recent years, with the development of economy and society in our country, employers have put forward higher requirements on the capabilities of marketers. In order to adapt to this change and cultivate mid-level marketing talents that are more suitable for the needs of the enterprise, the Office of Teaching Materials of the Ministry of Human Resources and Social Security organized a group of teachers, professions and professions with rich teaching experience and strong practical skills. Based on the full investigation and research , The existing marketing professional textbooks were revised and supplemented. Teaching material features: highlighting the practicality of teaching materials, in full accordance with the marketing, sales staff (intermediate) national vocational skills standards related requirements, adjust the structure and content. In the “learn to apply” principle, set the skills training session, highlighting the practical ability of students.