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电子商务是指运用计算机技术,网络通讯技术、自动控制技术、数据库技术和多媒体技术等,借助国际互联网进行联系,有效地组织商务贸易活动,从而实现整个交易过程的电子化。其过程既包括网上广告、订货、付款、客户服务,也包括货物的投递、销售以及市场调查分析、财务核算等。简而言之,电子商务就是利用互联网提供的站点提供产品买卖和服务的一系列商业行为。在这个词汇中,“电子”是技术平台,是一种手段,而“商务”则是核心和目的,一切的手段最终都是为目的而服务的。
E-commerce refers to the use of computer technology, network communication technology, automatic control technology, database technology and multimedia technology, with the help of the Internet to effectively organize business activities in order to achieve the entire electronic trading process. The process includes online advertising, ordering, payment, customer service, including delivery of goods, sales and market research analysis, financial accounting. In short, e-commerce is a series of business practices that make use of the Internet-provided sites to provide product sales and service. In this terminology, “electronic” is a technology platform, a means, and “commerce” is the core and purpose, all of which ultimately serves the purpose.