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1988年,邱树彬在香港成立了裕丰公司,正当事业蒸蒸日上时,他毅然回到龙岩投资,与龙岩市华侨饮料厂共同成立标致食品饮料有限公司并出任饮料厂董事长。十几年弹指一挥间,如今,标致公司总投资4000余万元,现有员工500多人,成为福建省三大碳酸饮料生产基地之一。“标致”品牌也由小到大,2000 年标致公司成为龙岩市首家获得“福建省著名商标”的私营企业,并成为龙岩市饮料行业的龙头企业;2004年,标致公司生产的标致矿泉水、碳酸饮料、果汁饮料荣获“福建名牌产品”
In 1988, Qiu Shubin founded Yufeng Company in Hong Kong. When his cause was thriving, he resolutely returned to Longyan Investment and established Peugeot Food and Beverage Co., Ltd. with Longyan Overseas Chinese Beverage Factory and served as chairman of the beverage factory. More than a dozen fingers, now, Peugeot company a total investment of 4,000 million, more than 500 employees, become Fujian Province, one of the three major carbonated drinks production base. “Peugeot” brand also from small to large, Peugeot in 2000 became the first company in Longyan City, “Fujian famous brand” of the private sector, and become the leading enterprise in Longyan beverage industry; 2004, Peugeot produced Peugeot mineral water , Carbonated drinks, fruit drinks won the “Fujian famous brand”