一、一颗子弹2007年春节前11天,我应邀到上海参加复旦大学主办的一个品牌传播力研讨会。当会务大巴在浦东新区林立的国际意味的大厦中穿行时,面对门禁森严的商务区和居民小区,一个问题子弹般击中我:随着城市化进程的不断加快与深入,随着城市管理小区物业管理的专业化外包,随着 First, a bullet 11 days before the Spring Festival in 2007, I was invited to Shanghai to attend a brand communication seminar sponsored by Fudan University. When the business coach in the Pudong New Area, the international building of buildings meandering through the face of heavily guarded commercial and residential quarters, a bullet-like hit me: As the urbanization process continues to deepen and deepen with the city management Residential property management specialized outsourcing, with