邮票曾经是我们在信件通信中并不陌生的代替邮资的工具,而现代赋予邮票更多的是其宣传作用和艺术功能。为了不影响邮寄对象,通常邮票幅面较小。因而在邮票的设计艺术语言上严格区别于其他种类的绘画,也就是必须具有鲜明的形象。本文通过中国银行100周年时发行的纪念邮票在邮票设计和推广意义方面的分析,来阐述现今邮票作为一种宣传推广手段来为企业增值。 Stamps were once the tools we used to replace postage in our mail correspondence, and modern stamps are more of a propaganda and artistic function. In order not to affect the mailing object, the stamp format is usually small. Therefore, the art of stamp design language strictly different from other types of painting, that is, must have a distinctive image. This article analyzes the design and promotion of commemorative stamps issued in the commemoration of the 100th anniversary of the Bank of China to illustrate the current value of stamps as a means of publicity and promotion.