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在企业产品生命周期引入、成长、成熟等不同阶段,供应链战略同新产品开发战略、市场营销战略之间需要相互匹配,与企业的竞争战略相互匹配,实现价值最大化。供应链战略定位选择要注意通过供应链网络参与战略联盟、采取快速反应策略以及以科技创新融合制度与文化要素等问题。
In the different stages of enterprise product life cycle introduction, growth and maturity, the supply chain strategy needs to be matched with the new product development strategy and marketing strategy and matched with the enterprise’s competitive strategy to maximize the value. Supply chain strategic positioning should pay attention to participate in strategic alliances through the supply chain network, take a rapid response strategy and the integration of scientific and technological innovation system and cultural elements and other issues.