对鞋服品牌而言,店铺是真正的决定企业命运的核心战略资源。只有占领核心店铺,才能在终端构建起强大的渠道壁垒。购物环境已变最新数据表明,中国已超过美国,成为鞋子消费的第一大国。但这20多亿双国内鞋消费中,99%由中国自主生产,这注定了未来十年,国内鞋类零售行业必将战火纷飞。国内消费者对鞋“量”的需求增长背后,更有 For the shoes and apparel brand, the store is the real core strategic resource that determines the fate of the enterprise. Only occupy the core store in order to build a strong channel barriers. The shopping environment has changed Latest data show that China has overtaken the United States as the largest consumer of shoes. However, more than 20 billion pairs of domestic shoes consumption, 99% of China’s independent production, which destined for the next decade, the domestic footwear retail industry is bound to be war-fought. Domestic consumers on the shoes “volume ” behind the growth of demand, more