体现权威性的政策宣传一向是主流媒体特别是党报的强项。但长期以来,读者心目中的政策,总是一副“高高在上,板起面孔教训人”的样子。这怪不得政策法规本身,而应归咎于媒体习惯上对政策抱以被动、应付的态度。表现在编辑过程中,就是没有动脑筋在政策与读者之间寻求到结合点,全文照登了事,读者不爱看也就难怪了。 Policy advocacy that reflects authoritativeness has always been the strength of the mainstream media, especially the party newspaper. However, for a long time, the policy of readers’ minds has always been a way of “teaching people to excel and topping up their faces.” This is no wonder policy and regulation itself, but should be attributed to the media habits of the policy to adopt a passive and coping attitude. Performance in the editing process, there is no brains to seek a combination of policy and the reader, the full text according to the debut, the reader does not like to see it is no wonder.