大至社会小到个人,时时处处都在进行着一种独特的意识活动:对面前的人、事、物作出价值(好坏或轻重缓急等)的认定和判断,形成具体的反应(态度),从而采取对策和行动。这种意识活动,叫作评价(评定价值)。评价比认知更接近于人的行为,更深地体现着人的主体性和思维心理特征,因此它同人的言行表现关系更密切、更直接。对重要事情的评价,实际上是人们对关乎自己立场、利益和命运问题的回答与抉择。可以说,几乎没有人不在追求对自己“好”的,排斥对自己“坏”的。然而,结果却常常并非如此。“求福得祸”、“良莠不分”、“南辕北辙”的事是很常见的。这说明,人们“认为好”的 From a society as small as an individual, there is a unique sense of activity going on all over the place: identifying and judging the value (quality, priority, etc.) of the people, things and things in front of them, and forming concrete reactions (attitudes) In order to take countermeasures and actions. This awareness activity is called evaluation (evaluation value). Appraisal is closer to human behavior than cognition. It embodies human’s subjectivity and mental characteristics of thinking more deeply. Therefore, it has a closer and more direct relation with the words and deeds of people. Evaluation of important matters is actually people’s answers and choices about the issues concerning their positions, interests and destinies. It can be said that almost no one is not pursuing “good” for himself and excluding himself from being “bad”. However, the result is often not the case. It is not uncommon to find “good luck and bad luck,” “good and bad,” and “diametrically opposed.” This shows that people “think good.”