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随着全媒体时代的到来,在以互联网为代表的数字媒体的影响下,传统的信息传播格局正在悄然改变,新兴网络媒体飞速发展,吸引了越来越多的受众,占据越来越大的市场份额,呈现出欣欣向荣的局面,而传统报业市场份额持续下降,受众不断流失,发展遭遇瓶颈和挑战。传统报业审时度势,根据自身发展需要、社会发展趋势和受众需求,加快了数字化的步伐,将传统报业自身的优势和数字化的优势相结合,积极探索报业数字化的发展之路。
With the advent of the all-media era and under the influence of the digital media represented by the Internet, the traditional pattern of information dissemination is quietly changing. The rapid development of emerging online media attracts more and more audiences and occupies more and more large Market share, showing a thriving situation, while the traditional newspaper market share continued to decline, the audience continue to drain, the development of bottlenecks encountered and challenges. According to the needs of its own development, social development and audience demand, the traditional newspaper industry has accelerated the pace of digitization, combined the advantages of the traditional newspaper industry with the advantages of digitization, and actively explored the development path of digital newspaper industry.