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湖南卫视2007年,湖南卫视秉承“快乐中国,快乐创造”的理念,在保持原有的核心优质资源外,加强创新力度,进入全新的品牌跨越阶段,大型活动、独播剧、品牌栏目三大重心环环相扣,在编排上推行季播概念,周间带状、周末大板块双管齐下,持续制造频道热点;为广告客户有效配置长线、中线、短线传播资源,为品牌营销和推广制造多个亮点和多维空间,给快乐中国这一频道理念注入新的元素。
Hunan Satellite TV In 2007, Hunan Satellite TV adheres to the concept of “Happy China, Happy Creation”. While maintaining its original core high-quality resources, Hunan Satellite TV has stepped up its efforts in innovation to enter a brand new stage of brand crossing, large-scale activities, The three center of gravity interlocked, in the layout of the implementation of quarterly broadcasting concept, week band, two-pronged weekend plate, continued to create channel hot spots; advertisers effective allocation of long-term, midline, short-term distribution of resources for the brand marketing and promotion of manufacturing Multiple bright spots and multi-dimensional space, to Happy China this channel concept into a new element.