引人误解是《反不正当竞争法》中误导行为的重要概念。如何判定一个行为是否引人误解 ,直接关系到《反不正当竞争法》的执法力度和执法水平。首先 ,必须明确什么是引人误解。引人误解就是通过广告或其他手段向人们传递超出其字面含义的信息 ,因而使消费者产生错误的理解或联想 Misleading is an important concept of misleading behavior in the Anti-Unfair Competition Law. How to determine whether an act is misleading or not is directly related to the law enforcement and enforcement level of the Anti-Unfair Competition Law. First of all, it must be clear what is misleading. Misleading is the delivery of information beyond their literal meaning to people through advertising or other means, thereby creating false understandings or associations with consumers