实施名牌战略，发展名牌产品，增强企业在国内外市场上的竞争力，是社会各界尤其是广大企业界极为关注的热点问题，也是“九五”期间乃至２１世纪我国经济发展和综合国力全面增强的一个十分重要问题。国内外经济发展的实践证明：一个企业若没有过硬的名牌产品，就难以在市... The implementation of the brand name strategy, the development of brand-name products and the enhancement of the competitiveness of enterprises in the domestic and foreign markets are the hot issues of great concern to all sectors of society, especially the vast number of enterprises. They are also an overall enhancement of China’s economic development and overall national strength during the Ninth Five-year Plan and the 21st century A very important issue. The practice of economic development at home and abroad proves: If a company does not have excellent brand-name products, it is difficult in the city ...