融合国际经验和本土理解力的市场营销才是最有竞争力的。国内企业在“售点”(终端)上是最强的,跨国公司则在“焦点”(品牌管理)和“卖点”(产品利益点提炼)上具有优势。如果能融合跨国公司在“焦点”、“卖点”上的优势和国内公司在“售点”上的能力,就更容易在中国纷繁芜杂的市场环境中取得成功。 Marketing that combines international experience and local understanding is the most competitive. Domestic enterprises are the strongest in “point-of-sale” (terminals) and multinationals have advantages in “focus ” (brand management) and “selling point ” (product benefit point refinement). If we can integrate the advantages of multinationals in “focus ”, “selling point ” and the ability of domestic companies in “selling point ”, it will be easier for China to succeed in the complicated market environment.