论文部分内容阅读
企业要想做强、实现可持续发展,必须具备别人无法比拟的、独特的能力,而这些核心能力最终要体现在品牌竞争力上,惟有品牌才能使企业获得基业常青的原动力。对于这一点,成立于1993年的振威安防深有体会。13年前,振威安防在厦门成立,多年来通过扎实推进品牌经营,企业获得了长足发
In order to become stronger and achieve sustainable development, enterprises must have unique capabilities that others can not compare with. Ultimately, these core competencies should be reflected in the competitiveness of the brand. Only the brand can enable enterprises to gain the motivation for evergreen foundation. For this point, was established in 1993 Zhenwei security deeply understand. 13 years ago, Zhenwei Security was established in Xiamen, over the years through solid promotion of brand management, enterprises have made a long hair