论文部分内容阅读
传媒环境日新月异,主流媒体面临如何创新求变的严峻课题,经济生活气象万千,与国家改革、百姓生活息息相关,经济报道作为主流媒体的主体内容,提高其传播力,是提升主流媒体舆论引导力的题中应有之义。经济报道,包括广播媒体在内,在创新中求变,要在深度上下功夫提升思想力,同时借力互联网思维,建立新型传受互动关系,让个体传播与组织传播形成合力,共同提升舆论引导的吸引力、感染力。
The media environment is changing with each passing day. The mainstream media is faced with the harsh issues of how to innovate and change. The economic life is full of spectacle. It is closely linked with the reform of the country and people’s lives. The coverage of economic reporting as the main content of the mainstream media, In the proper meaning. Economic reports, including radio and television media, seek change through innovation. We must work hard at depth to improve our thinking ability. We should also leverage on Internet thinking to establish a new type of communication and interaction so that individual and organizational communication can work together to enhance public opinion guidance Attractive, contagious.