商场和品牌店为了保持客流和人气,刺激消费者的消费,普遍采取折扣策略,以为这是促进消费的最好方式,殊不知,消费者也有种心理,越打折越观望,更有消费者对打折的品牌会失去信心。这种情况下,消费者的心理变化和打折促销手段应该如何平衡呢? Shopping and brand stores in order to maintain the passenger flow and popularity, to stimulate consumer spending, generally take a discount strategy, thinking that this is the best way to promote consumption, everyone knows, there are kinds of psychological consumers, the more discount the more wait and see, more consumers discount The brand will lose confidence. In this case, the psychological changes in consumers and discounts should be how to balance it?