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2013年“两会”期间,央视科教频道依据“以播定制”的创作理念,抓住时代脉搏,立足自身特色,以电视手段凸显国家重大科技成就,推出的系列节目《国家动脉》,在完成任务的同时,彰显了频道品质,实现了良好的传播效果。一、寻找报道角度每年我国都有一批国家科技奖励项目诞生,这些项目大都是经过众多专家团队坚持不懈地科研攻关取得的国家重大科技成就。这些成就的取得往往时间跨度长、工程难度大、信息资料多、涉及学科广。选择哪些成就,从哪个角度切入更符合“两会”报道的特
During the “two sessions” in 2013, CCTV’s channel of science and education seized the pulse of the times and highlighted the achievements of major scientific and technological achievements of the country by means of television with the creative concept of “broadcasting and customizing”. Based on its own characteristics, CCTV launched a series of programs entitled “National Arteries” , Accomplishing the task at the same time, highlighting the channel quality, to achieve a good communication effect. I. Looking for coverage Each year, a batch of national science and technology reward projects have been established in our country. Most of these projects are made through major scientific and technological achievements made by numerous experts and teams in scientific research. These achievements are often made long time span, the project is difficult, information and more, involving a wide range of disciplines. Choose what achievements, from what angle into more in line with the “two sessions” reported special