在沉寂了一段时间之后,口碑营销重新回到营销的大舞台。在这种简单的营销方式发展的背后,可以分析出目前商家需要注意的关于信息传播渠道和消费者心理的三个问题:信息超载、媒体杂乱,信息可信性降低,社会证实原理的利用。商家面对存在的问题,应该认识这背后更为本质的东西,那就是只有用优质的产品和服务才能真正拥有消费者。 After a period of silence, word of mouth marketing is back on the big stage of marketing. Behind the development of this simple marketing approach, we can analyze the three problems that businesses need to pay attention to about information dissemination channels and consumer psychology: information overload, media confusion, lower credibility of information, and the utilization of social proof principles. Businesses face the existing problems, we should recognize the more essential behind this thing, that is, only with quality products and services can really have consumers.