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费比模式是现代推销过程中常用的模式之一,但多数情况是用于有形产品的推销。本文把这种推销模式延伸用在了导游服务中,以具体旅游景点为例分析了该模式四个步骤的具体操作,以期提高导游服务质量并提高导游人员的水平。
The Fibby mode is one of the most commonly used models in modern marketing, but in most cases it is used for marketing of tangible products. This article extends this marketing model to the tour guide service, and analyzes the specific operation of the four steps of the model based on the specific tourist attractions in order to improve the tour guide service quality and improve the level of tour guides.