一、制定企业营销计划的一般原则和要求1、营销计划应贯彻落实企业发展战略一般而言,企业发展战略反映着企业的发展方向和宏观目标,但它仅只是一个方向和目标,如果没有营销计划予以具体落实,则势必成为空中楼阁;反之,企业的营销计划,如果没贯彻、落实企业发展战略的意图,而自行 1. General principles and requirements for formulating corporate marketing plans 1. Marketing plans should implement corporate development strategies In general, corporate development strategies reflect the direction and macroscopic goals of a company, but it is only one direction and goal, if there is no marketing. If the plan is specifically implemented, it is bound to become a castle in the air; on the contrary, if the company’s marketing plan fails to implement and implement the company’s development strategy, it will