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1966年,美国社会心理学家费里德曼曾做过一个实验:派人随机访问一组家庭主妇,要求她们将一个小招牌挂在她们家的窗户上,这些家庭主妇愉快地同意了。过了一段时间,再次访问这组家庭主妇,要求将一个不仅大而且不太美观的招牌放在庭院里,结果有超过半数的家庭主妇同意了。与此同时,派人又随机访问另一组没有在窗户上挂小招牌的家庭主妇,直接提出将不仅大而且不太美观的招牌放在庭院里,结果只有不足20%的家庭主妇同意。
In 1966, American psychologist Phil Reidman did an experiment: sending random visits to a group of housewives asking them to hang a small sign on the windows of their home, and the housewives happily agreed. After some time, visiting the group of housewives again required that a sign not only large but not so beautiful be placed in the courtyard, with the result that more than half of the housewives agreed. In the meantime, sending random visits to another group of housewives who did not hang small signboards on the windows directly proposed placing not only large but not so attractive signs in the courtyard, with the consent of less than 20% of housewives.