前些日子,笔者前往RT(原今日俄罗斯电视台,现直接改叫RT)、半岛电视台和法国24台进行调研。这三家媒体,起家都是靠国家,拥有让人艳羡的雄厚财力,专注于新闻,起步晚但进步神速,影响力还不小。在笔者的想象中,这几家机构都可以用“神秘”概括,然而真的撩开他们的面纱,发现这三家却是一个赛一个的“小清新”。比如位于西伯利亚的RT选择了轻快的绿色作为建筑与内观的主色;而根植于浪漫之都巴黎的法国24台则选用了品蓝与白色相间的设计;即便位于沙漠环境的半岛电视台,也是蓝白亮色与金色Logo交相呼应。 A few days ago, I went to RT (formerly today’s Russian television station, is now directly called RT), Al Jazeera and France 24 to conduct research. All three media started from their own country, with rich and enviable financial resources, focused on news, started late but made rapid progress and their influence was still small. In the author’s imagination, these organizations can be summed up with “mystery”, however, they really veiled their veils and found that the three were a match of “little freshness.” For example, in Siberia, RT chose the light green as the main color of architecture and interior concept; while the French-based Paris, which is rooted in the romantic capital, chose 24 designs with blue and white colors. Even the Al Jazeera in the desert environment Blue and white and gold color echoes.