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映盛中国为佰草集14周年庆典策划的“寻美中国——发现中国美”活动,荣获“金i奖”2012年度中国最佳网络整合营销案例奖。映盛中国从品牌DNA切入,将线上互动传播与线下内容传播巧妙整合,开展以“发现中国美”为主线的会员活动,激励用户积极主动地去寻找中国之美。活动制定客户差异化策略,正确引导已有会员和潜在客户在同一平台参与活动,并完成各自转化,既用现代演绎了传统中国美,同时满足对美无限追求且内涵丰富的知性
Ying-Sheng China Herborist 14th Anniversary Ceremony planned “Seeking the United States - China found ” activities, won the “Golden i Award ” 2012 China Best Network Integration Marketing Case Award. Ying Sheng China cut through the brand DNA, the online interactive communication and offline content dissemination of clever integration, to “find the United States,” the main line of membership activities, motivating users to actively look for the beauty of China. Activities to develop customer differentiation strategy, and correctly guide existing members and potential customers on the same platform to participate in activities and complete their respective transformations, not only using modern interpretation of the traditional Chinese beauty, while satisfying the endless pursuit of the United States and rich connotation of intellectual