随着数字技术和网络技术的进步,各类数字化新媒体层出不穷,极大地冲击着原始的媒介生态版图,形成新旧媒体多足鼎立的态势。伴随着信息渠道呈几何级数的增长,受众可选择的媒介范围被大大拓展,报刊、广播和电视等传统的、单一化的媒介服务已经无法满足受众日益增长的信息消费需求,而网络媒体则凭借信息量大、交互性强、便于搜索、传播迅速、表现方式多样等 With the advancement of digital technology and network technology, various new digital media emerge in an endless stream, greatly impacting on the original media ecosystem and forming a situation where the new media and the old media are more and more fully established. With the geometric growth of information channels, the range of media that the audience can choose is greatly expanded. The traditional and unified media services such as newspapers and periodicals, radio and television can no longer meet the audience’s growing demand for information consumption. However, online media With a large amount of information, interactive, easy to search, spread rapidly, the performance of diverse ways