当前,传统媒体为了应对新媒体的挑战,在不同时间段分别采取了电子版、报网互动、“地方门户网站”、“全媒体记者”、“手机报”、“全媒体”、客户端、以二维码为基础的“云报纸”、“魔码”等转型方式。本文作者对报业的种种新媒体探索途径进行了分析,提出质疑及建议。 At present, in order to meet the challenge of new media, traditional media have adopted electronic versions, interactive newsletters, local portals, all media reporters, mobile newspapers, All media “, client, based on two-dimensional code ” cloud newspaper “, ” magic code "and other transformation methods. The author of the newspaper all kinds of new media to explore ways to analyze, put forward questions and suggestions.