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本文采用迈克尔·波特“驱动产业竞争力的五种作用力模型” ,对我国电视传媒产业竞争状况进行分析 ,并在此基础上 ,预测电视媒体行业竞争趋势
This article uses Michael Porter’s “Five Forces Model Driving Industrial Competitiveness” to analyze the competition status of China’s television media industry. On the basis of that, it forecasts the competition trend in the television media industry