现如今我们已经进入视觉文化时代,在这个时代我们的文化形态正在逐渐转变,我们的思维方式也在逐渐改进。在这样的背景下,时尚插画设计给人们带来强烈的视觉冲击,研究时尚插画设计能够提升视觉文化的发展,并且对艺术设计工作者有着很强的现实意义。本文主要阐述了时尚与插画的关系以及时尚插画的艺术形态。 Now that we have entered the era of visual culture, our cultural patterns are gradually changing in this era, and our way of thinking is also gradually improving. In this context, fashion illustration design has brought a strong visual impact on people, research fashion illustration design can enhance the development of visual culture, and for art and design workers has a strong practical significance. This article mainly expounds the relationship between fashion and illustration as well as the artistic form of fashion illustration.