论文部分内容阅读
户外阅报栏作为一种户外传播媒介,已引起业界高度重视,成为打造全媒体的重要载体之一。萧山日报户外阅报栏建设起步较早,在萧山城乡投入使用并形成规模效应,在报社多元产业中占据重要地位。同时,萧山日报社利用自身影响力和先行一步的优势,主动进军全国市场,与河南通达多媒体制作有限公司联姻,开发户外阅报栏并对阅报栏进行更新换代。目前已推广到国内近百家报社,取得较好成效。
Outdoor reading bulletin board as an outdoor media has attracted great attention from the industry and has become one of the most important carriers in building the whole media. Xiaoshan Daily newspaper outdoor construction started earlier, put into use in Xiaoshan urban and rural areas and the formation of economies of scale, in newspaper multi-industry occupies an important position. At the same time, Xiaoshan Daily uses its own influence and take the first step advantage, take the initiative to enter the national market, and Henan Tongda Multimedia Co., Ltd. marriage, the development of outdoor reading column and the bulletin board to be replaced. At present, it has been promoted to nearly 100 domestic newspapers and achieved good results.