近十年来,国内对于品牌价值的研究逐渐兴起。如今在我国的大商场,起码一半以上的服装品牌看起来都是洋味十足,商场中能出现这么多起着洋名的产品和商家,说明洋品牌是很受市场欢迎的。中国的本土品牌如何应对洋品牌泛滥的现象。本文试对此现象进行一些思考。 In the past ten years, the domestic research on brand value has been gradually emerging. Today in China’s major shopping malls, at least more than half of the apparel brand looks full of foreign flavor, there can be so many stores in the name of foreign products and businesses, that foreign brands are very popular with the market. How Chinese domestic brands respond to the proliferation of foreign brands. This article tries to think about this phenomenon.