据新华社报道,国家质检总局局长支树平4月11日在海南博鳌表示,我国将充分利用ISO品牌评价国际标准化技术委员会秘书处设在中国的良好机遇,牵头制定品牌价值国际标准,规范品牌价值评价活动,推动品牌评价结果国际互认,指导中国企业提升品牌价值。支树平在参加博鳌亚洲论坛2014年年会“品牌亚洲”分论坛上表示,全球市场80%的份额由20%的优势品牌占据,当国际市场从商品消费进入品牌消费阶段,提升品牌价值和影响力已经成为全球市场竞 According to Xinhua News Agency reported that the AQSIQ branch Zhuping April 11 in Boao, Hainan, said that China will make full use of ISO brand evaluation International Organization for Standardization Technical Committee secretariat in China a good opportunity to take the lead in the development of international standards for brand value, standardize Brand value evaluation activities to promote mutual recognition of brand evaluation results, to guide Chinese enterprises to enhance brand value. Zhi Shuping attended the BFA Annual Conference 2014 at the “Brand Asia” sub-forum, saying that 80% of the global market is dominated by 20% of the dominant brands. As the international market moves from the consumption of goods to the stage of brand consumption and the promotion of the brand Value and influence have become a global marketplace