色彩是大自然一切事物皆有的属性。视觉传达的两个重要的构成因素是色彩和形状。实验证明,人的视觉器官在观察物体最初的二十秒内,色彩感觉占80%,形状感觉占20%;两分钟后,色彩感觉占60%,形状感觉占40%;五分钟后,色彩和形状感觉各占50%。可见人对事物的第一印象首先来自于色彩。欣赏文学作品是视觉感官接受书面文字后内化为想象与联想的思维认识活动,白纸黑字本身 Color is a property of all things in nature. Two important components of visual communication are color and shape. Experiments show that human visual organs in the first twenty seconds to observe the object, the color sense of 80%, the shape of the feeling of 20%; two minutes later, the color sense of 60% of the shape of the feeling of 40%; five minutes later, the color And the shape of the feelings of each 50%. Visible to the first impression of things first comes from the color. Appreciation of literary works is visual sensory acceptance of written words internalized into thinking and thinking of imagination and association activities, black and white paper itself