2009年7月,《人民日报》在一版推出了新栏目《人民观察》。推出这个栏目,最主要的原因就是要加强重点报道,尤其是原创的、具有自主知识产权的重点报道。综观《人民观察》刊发的报道,大多可以看作是一种“新闻增量”。如果没有这个栏目,没有《人民观察》所依托的新闻生产机制,很多有影响的报道可能就不会有,即使有,也可能不会出现在一版;即使有,也可能会是另外一种表现形态,难以达到目前这样一种好的宣传效果。 In July 2009, “People’s Daily” launched a new section called “People’s Watch” in a edition. The main reason for launching this section is to strengthen key coverage, especially original, focused coverage with independent intellectual property rights. Looking at the reports published by People’s Watch, most can be regarded as a kind of “news increment.” Without this section, there will be no influential storyline without the mechanism of news production relied upon by People’s Watch. If so, there may not be one edition; if there is, it may be another Manifestation, it is difficult to achieve such a good publicity.