我曾经给广告制作专业和市场营销专业的学生讲授过广告语言写作课。为了教好这门课,我除了深入研究广告理论、认真学习广告语言写作知识外,还积极投身于许多企事业单位和社会团体通过新闻媒介发布的广告语言征集活动,为不同行业写作了许多传递商品、劳务信息,树立企业形象,宣传社会公益事业的广告用语。通过艰苦的实践,我取得了一定成绩,也经历过失败,总结出了一些在广告语言创作 I have taught advertising language writing classes to students majoring in advertising and marketing. In order to teach this course well, in addition to in-depth study of advertising theory, serious study of advertising language writing knowledge, but also actively involved in many enterprises and institutions and social groups through the media advertising language collection activities, writing for many different industries pass Goods, labor information, establish a corporate image, promote social advertising business terms. Through hard practice, I have achieved some success, but also experienced failure, summed up some creative advertising language