高校旅游是一种新兴的特色旅游。能够充分挖掘出丰富的高校旅游资源,积极开发高校旅游产品,已成为当前高校管理和旅游开发过程中不可忽略的一项内容。我国高校旅游活动的开展已经有一定的进展,并取得了相当的成就。由于我国高校旅游资源丰富,客源市场庞大,具备很好的发展条件,因此,有关专家预言高校旅游将成为未来旅游的热点和亮点。本文以高校旅游的内容及特点为基础,对我国高校旅游市场的开发现状进行分析,结合高校旅游资源开发对社会和高校所带来的正、反面影响,着重探讨了开发高校旅游的优势和劣势。 University tourism is a new characteristic tourism. Being able to fully exploit rich tourism resources of colleges and universities and actively develop tourism products in colleges and universities has become an indispensable element in the management and tourism development of colleges and universities. The development of tourism activities in colleges and universities in our country has made some progress and achieved considerable success. Due to the rich tourism resources in colleges and universities in our country and the huge tourist market, we have good conditions for development. Therefore, experts predict that college tourism will become the hot spot and highlight of future tourism. Based on the content and characteristics of tourism in colleges and universities, this paper analyzes the current situation of the development of tourism markets in colleges and universities in our country. Combining with the positive and negative impacts brought by the development of tourism resources in universities and colleges, this paper focuses on the advantages and disadvantages of developing tourism in colleges and universities .