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随着互联网时代的到来,传统新闻媒体在新闻传播方面遭到了严峻挑战。传统新闻媒体与新媒体融合,已成为传统新闻媒体发展的必经之路。传统新闻媒体与新媒体融合,并不仅仅指媒体传播渠道的融合,而是要改变原有的以新闻内容制作为主体的新闻传播模式,将用户体验作为新闻传播的主要目标。本文主要探讨“互联网+”时代背景下推动媒体融合发展的必要性,并提出传统新闻媒体与新媒体融合的发展路径。
With the advent of the Internet age, the traditional news media has been severely challenged in terms of news distribution. The integration of traditional news media and new media has become the only way for the development of traditional news media. The integration of traditional news media and new media not only means the integration of media channels, but also changes the original mode of news media with news content as the main body and regards user experience as the main target of news media. This paper mainly discusses the necessity of promoting the media convergence under the background of “Internet + ” and proposes the development path of the integration of traditional news media and new media.