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隐喻态度评价是面向主体价值需求的评价资源,其实质为将源域概念的固有价值投射入靶域的评价对象,在这一过程中主体基于“元评价”的认知能力根据自身需要筛选源域概念并凸显/隐藏其固有价值用于对靶域概念的主体评价,由此产生知识价值、诱引价值、审美价值、道德价值以及语用价值等评价价值,具有惟人参之的价值属性。隐喻将人际意义、制度化文化价值与认知识解相互对接形成社会(文化)—现实—认知—语言四维态度评价机制。此外隐喻为人们委婉地表达主观态度与间接地操控听者/读者心理定位提供了语言选择,在满足主体需求的同时构建主体间趋同的价值观。
Metaphor attitude evaluation is an evaluation resource oriented to the value needs of the subject. The essence of the metaphor attitude evaluation is to project the intrinsic value of the source domain concept into the evaluation target of the target domain. In this process, the cognitive ability of the subject based on Screening the source domain concept and highlighting / hiding its inherent value for the main evaluation of the concept of the target domain, thus resulting in the evaluation value of knowledge value, attractive value, aesthetic value, moral value and pragmatic value, with the value of only participation Attributes. Metaphor interpersonalizes the interpersonal meaning, systematic cultural value and cognition knowledge to form a social (cultural) - reality - cognitive - language four - dimensional attitude evaluation mechanism. In addition, metaphor provides the language choice for people to express subjective attitude tactfully and to manipulate listener / reader psychology indirectly, and to meet the needs of the subject while building the values of the convergence among the subjects.