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当前主流的团购模式是指与吃喝玩乐相关的本地Online to Offline服务,即消费者通过网上的限时抢购来组团购买价格相对低廉的商品或者服务,然后到店消费。团购所开发出的类似于C to B(个人到企业)新型商业模式,通过价格歧视等手段获取利润,在消费者和商家之家搭建有效的信息沟通与反馈平台,促进了商品的价格发现功能。
The current mainstream buy mode refers to the local Online to Offline service related to eating and drinking, that is, consumers buy a group of goods or services with relatively low prices through online limited buying, and then go to the store for consumption. The Group has developed a new business model like C to B (Individual to Enterprise) developed by Group Purchasing to make profits through such means as price discrimination, establishing an effective platform for information communication and feedback among consumers and businesses, and promoting the price discovery function of goods .