广告实践教学是巩固广告理论专业知识和加深对其理解的有效途径,是培养学生掌握科学方法和提高动手能力的关键环节,是塑造创新型人才的重要平台。文章针对广告相关各专业的在校实践需求,提出综合高仿真广告创意平台的设想及其具体实践方案,以此为学生提供专业、情商、综合素质的全方位训练。 Advertising practice teaching is to consolidate the professional knowledge of advertising theory and deepen their understanding of the effective way to train students to master the scientific method and improve the ability of hands-on links, is to create an important platform for innovative talents. This article aims at the practical needs of various professions related to advertisements and puts forward the conception and practical plan of synthesizing high simulation advertising creative platform so as to provide all-round training of students with professional, emotional intelligence and comprehensive qualities.